“Self-Help” for People Already Rolling Their Eyes.


Raise a hand if this sounds like you:👇

☑️ You regularly bounce back + forth between boredom and stress, only to level out at a vegetative, exhausted state. It’s not that you’re never happy; you are—but that version of “happy” peaks around 70 percent; a fleeting state of satisfaction at best. The rest of the time? You’re going through the motions of being a human, feeling kind of . . . numb.

☑️ You find yourself annoyed that your time isn’t your own because you’re busy making a living—but when you finally have free time, you have no clue what to do with it (other than binge-watch TV shows in bed).

☑️ You like having time to yourself, but hate being alone without an Internet connection; you can only tolerate a few minutes of being completely alone with your thoughts because when you are, the persistent question sneaks in: hey—is something missing here?

☑️ Sometimes you feel confident in the life choices you’ve made (i.e., education, career, relationships), but you can’t help but feel like where you’re “at” in life is somehow…not enough. If you had just done A, B, or C, you could be much further along in your career; maybe even happier, or healthier—right?

☑️ You want practical advice on how to be happier, but you’re annoyed by the vague, generic advice of traditional self-help books (“How the $*@% do I ‘follow my bliss’? What even is that?”), you’re suspicious of the dipped-in-millennial-pink #SelfCare trend (“What are you trying to sell me, exactly?”) you’re too exhausted to dig into the psychology + neuroscience on your own (“I’m just…so…tired…”), and you feel guilty for being dissatisfied in the first place (“Why can’t I just be grateful? I have it so easy.”).

Is your arm tired from all the aggressive hand-raising? ✋

Yeah, us too.

But What if. . . you could actually like being alive?

3D Mockup of FYFY.jpg

A bold guide to finding your unique purpose and uncensored self, Find Your F***yeah challenges today's warm, fuzzy brand of #SelfCare and "Just Be You!" personal growth trends, translating the hard science of happiness for a generation that speaks emoji.



Pre-order at any of the above retailers and fill out the form (see below) to receive:


The epic Preorder bonus bundle:

  • A personalized video pep talk from the author, Alexis Rockley, on the subject of your choice.

    Scared to quit your job? Dealing with toxic people? Struggling to find self-confidence? Alexis has got you covered! Simply order the book and fill out the form (see below) with your Instagram handle and topic; Alexis’ video message will pop up in your DMs!

  • A spot on the VIP Waitlist and 20% discount on Get Out of Your Own Way, Alexis’s signature online course on the hard science of can’t-fail goal setting for self-sabotaging creatives and new entrepreneurs. A bonus so good it probably shouldn’t even have made it in this bundle!

  • Exclusive access to the Find Your F*ckyeah digital + printable workbook.

    While I would normally roll my eyes at any "exercise" included in a "self-help book," these ones are actually game-changing. Why? Because they translate cutting-edge strategies from psychology and cognitive behavioral therapy into everyday language, changing your perspective and bringing clarity to what you want.

    • Are you stuck in your progress on an idea, goal, project, or big decision? We've got an exercise for that.

    • Can't figure out where your sh*tty mood just came from? Wish there was a way to manage your stress, anger, and every other negative emotion? There's an exercise for that, too.

    • What about dealing with shame spirals, insecurity and low self-esteem? Exercise for that.

    • How do you trick your brain into believing this big risk is worth taking, both consciously and subconsciously? Yep. That too.

    • Are there more? F*ckyeah there are.

    [Note: Your workbook will be available for instant download on the book’s launch date (9/17/19); keep your eyes on your inbox for your copy!]


More About the book:

This bold guide combines humor, pop culture, and psychology to show us why the one-size-fits-all success formulas and trendy morning routines keep us caught in a cycle of boredom and stress, never fully sustaining our happiness. With hard science, guided experiments, and modern wisdom—from Beyoncé to Carl Jung—Alexis Rockley takes us step-by-step through the biological, cultural, and social factors that create our self-limiting beliefs.

Debunking self-sabotaging ideals like “You Are a Living Brand” and “You Have a Calling,” Rockley encourages us to discover our real, uncensored selves and find a sense of purpose, even when we don't have all the answers.

For those of us tired of feeling the pressure to be better, do more, and work faster—to self-optimize and fall in line—Find Your F*ckyeah teaches us how to find joy where we are right now and to let our genuine self-expression guide us.


About the author:

Photo by Luke Flora

Photo by Luke Flora

Alexis Rockley is a writer, speaker, and the founder of How to Like Being Alive.

Rockley is the host of the voicemail-style podcast Call Me When You Get This and leads her Get Out of Your Own Way workshops for creatives and entrepreneurs across the country. Rockley earned her Specialization in Applied Positive Psychology from the University of Pennsylvania, a program led by the founder of Positive Psychology, Martin E. P. Seligman.

In Find Your F***yeah you will:

- Learn the difference between you, your job, and your “calling” / “purpose” (and what lies are tangled up in that topic) so you can earn a paycheck doing something you love.

- Discover why you fantasize about quitting your job at the Modern Factory (the MF) to "do your own thing" but have no f***ing idea what that thing would be...and get clarity on what you want. 

- Learn why you bounce back and forth between boredom + stress (Hint: it has to do with your Autopilot-brain, i.e. “subconscious”); PLUS, learn how to trade that boredom + stress for motivation + joy (based on cutting edge research from neuroscientists.)

- Recognize what "limiting stories" are currently fucking up your brain - and learn how to cancel your subscription to bullsh*t.

- Look at your reflection in the mirror, think something positive about yourself, and not gag at the same time.

- Discover ways to seek out your particular connection to the Universe without the **eye rolling**, cringing, or monthly yoga membership.

- Learn how to make the impossible possible; set Big Crazy WTF Am I Thinking Goals and ACTUALLY accomplish them (using strategies tried, tested and approved by psychologists).

- Learn to recognize toxic people in your life, cut them from your inner circle without being an a**hole, and find the squad you need. #accountabilibuddies

- Learn how to stop giving a sh*t about what you should have, should do, or should be and all the other ‘shoulds’ that are on a loop in your brain - and how to like yourself, instead. 

- Learn to stop glamorizing your future and make your life awesome right now. Right now.

...and so much more...holy sh*t, SO MUCH MORE!


GET YOUR Preorder BONUS Bundle BEFORE it’s GONE!


Preorder Bonus Bundle Instructions—

Preorder your copy of Find your F*ckyeah from any of the retailers listed above, and then fill out the form below. It’s that simple!

Where did you preoder the book from?
Note: Pep talks can only be delivered via Instagram direct messages, so if you don’t provide your handle, you won’t get your pep talk!
Need a hypewoman? Struggling with something? Looking for advice? It's all fair game.